Identity

57London is a contemporary luxury clothing brand dedicated to a dynamic and strong woman who is constantly changing and on the go.
Its best expression comes in conjunction with a travelling attitude.

A modern traveller, a globe trotter in the era of global interconnectedness.
A woman who dresses fashionably while travelling on international routes and needs to live out of a light suitcase packed with few – or rather, concentrated – style details.

A style that crosses different age targets while featuring a distinctively young and cosmopolitan twist. 
A tribute to London’s lifestyle along with an instinctive propensity for her Italian roots and natural heritage endow the project with a signature “touch” that features the best made in Italy materials and finishings.
“Modern wanderer” is the expression that best interprets her dreams and goals.