Genesis of the name

Starting from its brand name, 57London (fifty-seven London) represents the full expression of an alternately impeccable and surprising cosmopolitan lifestyle which is finely summarized by London thanks to its melting pot and a constant research for an equilibrium between “in-observance and tradition”.

We are in London; one of the most stimulating and energetic European cities; a place capable of binding the strongest and most peculiar fashion styles of all times as if it were a famous author’s mesh-up. London is the city in which Arianna founded her Brand and Company.

It’s the place where she developed and showcased her first FW/17 collection, whose label could not possibly do without the name and inspiration London is responsible for. This is how the 57London Brand was born.

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