Genesis of the name
Starting from its brand name, 57 London (fifty-seven London) represents the full expression of an alternately impeccable and surprising cosmopolitan lifestyle which is finely summarized by London thanks to its melting pot and a constant research for an equilibrium between “in-observance and tradition”.
We are in London; one of the most stimulating and energetic European cities; a place capable of binding the strongest and most peculiar fashion styles of all times as if it were a famous author’s mesh-up. London is the city in which Arianna founded her brand and company.
It’s the place where she developed and showcased her first FW/17 collection, whose label could not possibly do without the name and inspiration London is responsible for.
This is how the 57 London Brand was born.